Apple said it never took information from Facebook (AAPL)

Apple said it never took information from Facebook (AAPL)

Apple said it never took information from Facebook (AAPL)

Apple's software chief Craig Federighi also demonstrated the new software by blowing up an image on the screen behind him, which displayed the web-browser prompt, "Do you want to allow "" to use cookies and website data while browsing" a website? These buttons make it easy to share web content, but they also let social networks collect user data-something Apple has been cracking down on in recent years.

In January, Jana Partners and the California State Teachers' Retirement System or CalSTRS wrote a letter to Apple about growing "societal unease" about overuse of technology and in particular smart phones, which at some point could turn people away from buying Apple products. "And so this year, we are shutting that down".

But, if it proves to be popular, the possibility of Google adopting a similar feature for Chrome, both on desktop operating systems and its Android mobile operating system, would increase the pressure on Facebook to react.

The New York Times reported on Sunday that Facebook struck deals with device manufacturers, including Apple, that gave them access to information on users and their friends without their explicit consent.

One of the new features, which will be built into the next version of the company's Safari web browser, will block Facebook and other companies from using the "like" buttons and comment fields that often appear on pages around the web.

Apple could change course on this-it wouldn't be the first time they said something isn't happening multiple times only for it to happen.

"I think the privacy thing has gotten totally out of control and I think most people are not aware of who is tracking them, how much they're being tracked and the large amounts of detailed data that are out there about them ..."

Using the new feature, parents can access their child's activity report from their own iPhone or iPad to see where their child spends their time.

Apple is taking active steps to block Facebook's data collection practices.

"Some apps demand more of our attention than we might even realize", Federighi said. Lax policies around sharing data with third parties led to the leak of Facebook user information to consultancy Cambridge Analytica, which worked on Donald Trump's 2016 presidential campaign.

Apple hopes to gain a competitive distinction by branding itself as a "privacy conscious" tech firm. At the same time, European regulators have called for stricter privacy controls for users, called the GDPR, which went into effect in May.

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