AMC launches subscription service to rival MoviePass

AMC launches subscription service to rival MoviePass

AMC launches subscription service to rival MoviePass

Theatres on Wednesday unveiled AMC Stubs A-List, a $19.95 a month ticket service that allows members of its loyalty program AMC Stubs to see up to three movies per week. AMC Stubs A-List, to launch June 26, will allow members to view available movies at any US -based AMC location, and in any format, including Imax, Dolby Cinema, RealD 3D, Prime and BigD.

A-List also allows advance purchase instead of MoviePass's buy-at-the-theater model (a nightmare for popular movies without reserved seating), as well as IMAX and 3-D tickets. AMC Stubs A-List is AMC's next evolution of delivering wonderful benefits to our loyal customers, and we're excited to continue to grow the program by leaps and bounds. In April, the company's majority owner, Helios and Matheson Analytics, acknowledged in a regulatory filing that there were doubts about MoviePass' ability to stay in business. Variety reported that the company pays full price for tickets and then discounts them.

With the AMC Stubs A List Plan, users can receive up to three movie tickets per week for any available showtime at any US AMC location in virtually any format, including IMAX, Dolby Cinema, RealD 3D, Prime, and BigD.

Theatres is launching its own $19.95-a-month movie viewing pass. "AMC Stubs A-List is AMC's next evolution of delivering wonderful benefits to our loyal customers, and we're excited to continue to grow the program by leaps and bounds".

Late Tuesday, Helios and Matheson announced it was seeking a reverse split of its shares and that it might delist on Nasdaq if investors don't approve the plan. "We want to make movies more accessible, they want more profit". Currently, it offers two plans: one that costs $9.95 per month and allows users to see a new 2D film every day, or a $7.95 per month version, for which users may see three 2D movies per month. AMC is also waiving its normal $15 Premiere annual fee for Stubs A-List members. It was a smashing success when it came out a few years ago; so much so that the company had some difficulty keeping up with the number of subscribers it acquired in a short period.

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