Amazon: Prime Day 2018 is record-setting

Amazon: Prime Day 2018 is record-setting

Amazon: Prime Day 2018 is record-setting

The company reports earnings for the second quarter later this month, when it could provide more anecdotal information about Prime Day results, but the actual numbers won't be reflected in that report because the shopping event took place after the quarter ended.

Amazon says it's working to resolve the glitches on its website that kept shoppers from buying on its much-hyped Prime Day.

Best-sellers so far include Fire TV Stick with Alexa Voice Remote, Instant Pot 6 Qt 7-in-1 Multi Use and Echo Dot.

While Amazon would probably argue its 404 error pages are simply an extension of the company's dog-friendly culture, let's face it: they're also a creative way to cushion the blow whenever parts of its heavily trafficked website goes down.

Amazon's annual day of outlandish deals and sales, Prime Day, has officially kicked off. The 36-hour event was projected to break records again this year, with industry analysts estimating the company could make at least $3.4 billion in sales. Amazon disclosed for the first time this year that it had more than 100 million paid Prime members worldwide.

Over all, Amazon sold more than 100 million products worldwide on this year's Prime Day, which included discounts on Whole Foods and was open for the first time to additional markets like Australia and Singapore.

"We've seen a 55% lift in online sales YoY over the course of Prime Day for large retailers - massive growth that we attribute to shoppers making purchases online with a variety of retailers". Amazon Prime Rewards Visa cardmembers also got 10% back, double the standard 5%-back reward.

Enjoy all the Prime Day 2018 deals by signing up for a free 30-day trial membership here. Alongside impressive discounts on Amazon's own range of smart home technology and tablets, Prime Day offers up exclusive Lightning deals on bestselling electronics, gaming gear, home and kitchen and baby products.

What time does Amazon Prime day start?

While retailers like Target try to entice customers with their lack of membership fees, the base of Amazon's Prime members in the slowing, according to research from Consumer Intelligence Research Partners emailed to Retail Dive.

"We saw more than 60 percent increase [in sales] from the best day we've ever had", says David Simnick, co-founder and CEO of Soapbox, a soap and shampoo maker in Washington, D.C. Simnick tells Inc. that this year his company ran coupons available for all Amazon customers. People love to comparison shop, with many turning to Amazon's competitors to compare deals and prices.

Browse the entire Prime Day sale on Amazon's Prime Day 2018 page.

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