Apple event: Apple Watch Series 4 launched, comes with built-in ECG scanner

Apple event: Apple Watch Series 4 launched, comes with built-in ECG scanner

Apple event: Apple Watch Series 4 launched, comes with built-in ECG scanner

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Announcing the launch, Apple chief operating officer Jeff Williams said the company had received clearance from the Food and Drug Administration (FDA) in the U.S. to allow the product to be used as a medical device.

The back of the Apple Watch Series 4 is made up of black ceramic and sapphire crystal for a premium and smooth look.

Shares of fitness device rival Fitbit Inc. fell 6.9 per cent after the Series 4 announcement on Wednesday. The biggest feature of Apple's new Watch Series 4 is the support for electrocardiograph.

I bought the original Apple Watch "Series 0" back in 2015, and it served me well for a year until I felt overwhelmed with receiving notifications on my wrist. The digital crown on the side of the new Apple Watch now gives a haptic feedback.

The Apple Watch also undergone a hardware overhaul, and Series 4 comes with a new built-in ECG (electrocardiogram) scanner now.

Users interested in trading in an older Apple Watch can check out the Apple GiveBack program to trade in eligible devices for an Apple Store gift card or a refund on a new purchase.

"It is pretty consistent with past iPhone release days where we see short-term sell the news but things will probably get a lot better in the weeks and months ahead, particularly with a strong holiday sales season expected", said Jake Dollarhide, chief executive of Longbow Asset Management.

The Apple Watch Series 4 will have a new S4 dual-core processor, an improvement over the S3 of the previous generation. The watch can also detect lower heart rates, as well as catch most cases of irregular rapid heartbeats, or "atrial fibrillation". "This update really establishes the company's increasing efforts to push the watch as a serious medical device", he said of Apple.

There's also a focus on detecting heart anomalies. You just seen to open an app and put your finger on the digital crown to use the ECG feature. The feature will roll out in the U.S. later this year.

It also got an SOS feature where the Apple Watch can detect a fall and will call emergency services and shared location to the emergency contact.

The Apple Watch Series 4 smartwatch includes a new display, with the screen reaching the edges of the device, and curved corners to match the shape of the watch.

What makes or breaks user experience for many smartwatches is battery life.

Series 1, 2, and 3 of the smartwatch introduced welcome updates like a built-in Global Positioning System, water-resistance, and then cellular connectivity, but I've never felt that any of them were compelling enough to spend more cash on. Of course, your mileage may vary. The Watch has a battery life of 18 hours per day.

The new Apple Watch Series 4 is the first product to be unveiled at the Apple's special launch event today at its Steve Jobs theatre at the Apple headquarters in California. Nevertheless, let's not overlook them. The speaker is now said to be 50% louder and optimised for phone calls, Siri and Walkie-Talkie feature. You're just not covering as much of the display when you swipe on it, which makes you actually want to engage with stuff like notifications.

Apple's new iPhone XS, pronounced "ten S", has a 5.8 inch (14.7 cm) screen, and will be sold at a starting price of $999.

Apple Watch Series 4 will be the first ECG product offered over the counter to consumers.

A ton of new features, and a little price bump. Furthermore, there will also be a gold Milanese band available for the first time.

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