Apple won’t reveal how many iPhones it sells anymore, and here’s why

Apple won’t reveal how many iPhones it sells anymore, and here’s why

Apple won’t reveal how many iPhones it sells anymore, and here’s why

Apple offered no detailed breakdown of iPhone sales, but Cook said "the response has been powerful" to the new iPhone 10S models that sell for $1,000 and up.

"The number of (iPhone) units sold during any quarter has not been necessarily representative of the underlying strength of our business", Luca Maestri, Apple's chief financial officer, told analysts in a conference call.

Global sales had a huge role to play as Apple recorded 61% of its revenue from it. iPhone sales were not as impressive as it sounds as Apple sold 46.89 million iPhones as compared to 46.7 million iPhones sold in 2017.

But it was Apple's future guidance that spooked investors.

But a warning of possible weaker sales in coming months sparked a share price slide after official trading ended.

So at this point these are the cheapest alternatives to the new iPhones that are quite expensive - even the iPhone XR. Revenue was up 20 percent YoY to $62.9 billion, with earnings per share of $2.91, up 41 percent. However, year-over-year revenue from iPhone sales was up by 29 percent, thanks to the increase in iPhone prices. The iPhone still looms large over Apple's fortunes, accounting for more than 60 percent of revenues. "Among customers around the world purchasing iPads during the quarter, almost half were new to iPad, and our active installed base of iPads reached a new all-time high", Maestri said.

"We believe C2019 will be a tough year for all smartphone players due to the market transition from 4G to 5G". The most notable message came during the earnings call where Cook revealed that it is looking to set up retail stores and expand local manufacturing in India.

Before Thursday, Apple shares had withstood a recent tech stock rout. It's also the central hub for connecting the other devices and using services.

Neil Shah, research director at HongKong-based Counterpoint Research, said on Saturday its channel checks pointed to numbers for the quarter in the range of 700,000 to 800,000 units, down from about a million a year ago.

Apple said revenue from services, which includes iCloud, the App Store and Apple Music, reached $10 billion, in line with analyst estimates. Meanwhile, Apple's net income was $14.12 billion, nearly 32% up from Q4 of the financial 2017, a significant jump, considering Apple was already one of the most profitable companies in the world.

The revenue was up 20 per cent from the year-ago quarter while worldwide sales accounted for 61 per cent of the quarter's revenue, the Cupertino-based company said in a statement.

Cook said Apple's business in India in Q4 was flat.

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