Netflix Wants People to Stop Hurting Themselves with the 'Bird Box' Challenge

Netflix Wants People to Stop Hurting Themselves with the 'Bird Box' Challenge

Netflix Wants People to Stop Hurting Themselves with the 'Bird Box' Challenge

And at least one person figured out that the Bird Box challenge was actually...an advertising campaign.

Well, now the youth of the world are taking those memes to the next level with #thebirdbox challenge and Netflix would very much like them to stop before someone gets hurt.

Have a squiz at #BirdBoxChallenge on Twitter and see how seriously deluded some people are.

Tapping into the social media zeitgeist, Netflix caught wind of this latest trend and issued a response to remind people not to injure themselves.

Netflix has provided the movie industry with an unprecedented peek at how a newly released film is faring as competition for Hollywood's biggest names intensifies.

The title refers to a literal box of birds that her character carries - the birds begin to chirp when the unseen evil approaches.

Thousands of memes poking fun at the concept emerged on social media following the film's release and have inspired thousands undertake everyday tasks while blindfolded. The challenge consists of people walking around blindfolded.

While Bird Box attracted a lot of A Quiet Place comparisons, the popular post-apocalyptic thriller also sparked a weird viral challenge. The characters in the movie have to wear blindfolds to avoid looking at mysterious creatures that have invaded human society.

Some people took a different approach to the challenge.

Fortunately, no injury has occurred as a result of the "Bird Box Challenge".

Some people have even gone a full 24 hours blindfolded in an attempt to live a full day in the life of "Bird Box".

2019 is already off to a great start.

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