Beyoncé is promoting a plant-based diet by offering 'lifetime' concert tickets

Beyoncé is promoting a plant-based diet by offering 'lifetime' concert tickets

Beyoncé is promoting a plant-based diet by offering 'lifetime' concert tickets

The music world's unofficial King and Queen, Beyonce and Jay-Z, is giving one lucky fan the chance to win free tickets to their concerts for LIFE. Beyonce herself isn't a full on vegan, but she practices eating plant-based meals for breakfast, and avoiding meat on Mondays.

Hubby Jay-Z is hovering close behind throughout much of the initiative, as the project aims to encourage the integration of plant-based foods in our daily diet. Those who participate will be entered to win the ultimate prize-up to 30 years of free tickets to see Beyoncé and JAY-Z in concert.

Those taking up Beyonce's challenge are likely to explore the benefits of plant-based eating and have the potential to join the vegan movement once they learn about the wider impact our choices have on animals. "So they decided they wanted to challenge themselves and others to move towards a plant-based diet".

A couple of years later and their interactive website called The Greenprint Project was born.

Greenprint asks readers to commit to one of six options, from "Plant-based on week days" and "2 plant-based meals a day" to "All plants".

Beyonce is running the competition through the Greenprint Project - which highlights the positive effect veganism can have on the environment.

'We used to think of health as a diet - some worked for us, some didn't.

"Share your Greenprint", the power couple wrote. Knowles made this offer in an Instagram post, where she told her 123 million followers to hit the link in her bio for an opportunity to get free passes to any shows featuring her, her husband and/or both of them together.

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