Instagram's world-record egg creator revealed before Super Bowl 2019

Instagram's world-record egg creator revealed before Super Bowl 2019

Instagram's world-record egg creator revealed before Super Bowl 2019

At the start of the year, a simple picture of an egg became the world's hottest sensation, overtaking Kylie Jenner for the most-liked post on Instagram.

In advance of the ad, the account featured an image of an egg with football laces and the post, "All will be revealed this Sunday following the Super Bowl". The egg then makes a direct plea that if you're struggling too, talk to someone.

"The wait is over All will be revealed this Sunday following the Super Bowl Watch it first, only on @hulu".

You know the Instagram world record egg?

Now sitting at well over 52 million likes, the pristine egg has smashed the 18 million likes record previously held by a photo of Kylie Jenner and baby Stormi.

The commercial premiered on Hulu and showed the egg along with a series of captions.

Instagram recently saw a new picture earn the title of "most-liked photo" on the platform - a picture of an egg with more than 50 million likes.

Whether you like them over easy or hard-boiled, there's no denying the biggest social influencer on Instagram right now is none other than a lovely brown egg.

During the Super Bowl, the viral Instagram egg revealed the most unexpected promotion of the night.

Entrepreneur and reality star Jenner had previously held the top spot, garnering some 18 million likes.

29-year-old Chris Godfrey, an advertising executive from London, has been credited with creating the viral sensation, helped by friends Alissa Khan-Whelan, 26, and C.J. Brown, 29.

As promised, on the account's most recent post, it revealed that the egg had cracked under the pressure of being Instagram famous. "An egg is an egg, it's universal", Godfrey said.

As for why he picked an egg, Godfrey told the newspaper: "An egg has no gender, race or religion".

A widely followed Instagram account can be worth a lot of cash, reportedly up to $10 million in the egg's case.

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