Apple Slashes iPhone Prices in India by Up to 25%

Apple Slashes iPhone Prices in India by Up to 25%

Apple Slashes iPhone Prices in India by Up to 25%

Apple could launch the second-generation iPhone SE as soon as this year, according to a new report, and the name the company picked brings it in line with the other modern iPhones now on sale.

Apple iPhone XR is for those looking for an affordable iPhone option. Apple has finally chose to drop the selling price of all the three variants of iPhone XR in India which includes, the 64 GB model, that will now be sold at Rs 59,900 instead of earlier price of Rs 76,900, while the 128 GB will now be sold at Rs 64,900 from Rs 81,900 earlier and the 256 GB model will be sold at Rs 74,900 from Rs 91,900 earlier. In India, it's $867 for the iPhone XR starting price - while the average median income is $616.

The 128GB and 256GB variants of the phone have also seen a similar price cut and will be available for Rs 64,900 and Rs 74,900, respectively.

The latest price revision is applicable to all variants of iPhone Xr. In February, for example, in the wake of Valentine's Day, Apple had offered an Rs 5,300 discount on its iPhone XR models through select Apple authorized retail stores.

The HDFC cashback is valid for both debit and credit card holders, and if you don't have an eligible card yet, you can pick one up to avail the discount on the iPhone XR.

Have you been eyeing the Apple iPhone XR, but putting it off because of its price? Other offers include No Cost EMI from Bajaj Finance and HDFC Bank.

Apple iPhone XE
Image Credit PC-Tablet

"Apple has not capitalised on the ground potential - India will cross half-billion smartphone users this year", Neil Shah, research director at Counterpoint Research, said.

"This is not a price drop or change on MRP but a limited term promotional offer which starts Friday", it added.

"Apple runs promotional schemes for consumers, but has rarely undertaken such promotional pricing".

But with a share of just 1 percent of India's entire smartphone market, Apple responded a year ago by revamping its sales and distribution strategy.

The official listed price of iPhone XR on Apple India website is Rs 76,900. Analysts had then said the pricing made India one of the most expensive places to buy the latest iPhones.

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